THE INCOBRANDS STORY

A Dynamic Marketing and Sales Business in the FMCG Sector

Incobrands was established in January 2006 and is a leading South African brand owner and distributor of personal care brands. Incobrands owns iconic and trusted brands such as Lip Ice, Everysun, Tropitone, Karvol, Milton, Innoxa, Gallia and Like Silk. Incobrands also distributes the Canderel range of products, Edgewell (Schick) products, and all Henkel brands in Southern Africa. Incobrands’ business philosophy has been to develop, launch and expand brands while retaining and extending their relevance in the modern world.

Slowly and with dedication and focus, Incobrands has developed the ability to enhance brand equity through an emphasis on innovation, speed to market and pure passion. Incobrands operates within the highly competitive Southern African supermarket, drugstore, wholesale, pharmacy (including independent pharmacy) and informal channels and has created a reputation for excellence with these retailers. Incobrands owns 18 brands and distributes a small number of exclusive and leading products under licence.

Highly-Capable Marketing

Incobrands has a pool of highly-capable marketing professionals, each developing and executing brand strategies for the company’s successful consumer brands. At Incobrands, our world-class sales and merchandising capability – combined with our dynamic marketing and innovation structures – mean we inevitably enjoy success in the South African FMCG market.

Dynamic Supply Chain and Manufacturing Management

Our Supply Chain structures play an important role in maximising our product development, manufacturing, quality assurance, and service delivery capabilities to all of our customers in the retail arena.

Our Sales Capability is Core to Our Competence

Our Go-to-Market capacity within Incobrands is highly efficient, with a national key accounts, sales, in-store marketing execution, merchandising and distribution ability that is dynamic and proven. Incobrands has a proud history of growth and retail innovation which has made our company a firm favorite with retailers and partners alike.

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