CAVI Brands is the home of iconic brands focused on the Beauty, Wellness and Lifestyle Sectors in Africa.

CAVI Brands owns and distributes iconic health, wellness and lifestyle brands into sub-Saharan Africa. 


CAVI Brands takes a long term view regarding investment, growth and development of our much loved brands. We work closely with Brand Principals and Retail Partners to deliver above market growth. This growth is developed in a multi-channel route to market format, which allows us to maximise opportunity and market presence.

Investing in Brands


Our investment philosophy lies at the core of who we are, what we do and why we do it.  As a brand-building business, we focus strongly on growth and development in Southern Africa.

To differentiate our brands and give them added relevance we also emphasise product innovation and development. Our market knowledge and positioning helps us execute strategy that works from a business perspective; while adding value to our consumer offering.

At CAVI Brands, management and culture are paramount to our success in growing our well-known market leading brands. Excellent culture makes for an excellent business.