COACH BLUE (MICHAEL B JORDAN)

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By CAVI Brands in The Prestige Cosmetics Group posted 11 November 2020

A new eau de toilette for men inspired by the freedom and optimism of a road trip about to begin.

THE ADVERTISING CAMPAIGN
Created in collaboration with art director Fabien Baron and photographer Craig McDean, the campaign stars global face of Coach menswear Michael B. Jordan. Shot in the desert outside Los Angeles, it’s inspired by the American road trip, open spaces and blue skies.

THE FACE
The campaign features actor, director and producer Michael B. Jordan, global face of Coach Men’s. Jordan, a star who is redefining Hollywood standards, is cool, optimistic and authentic—the embodiment of Stuart Vevers’ vision of the Coach spirit.

THE FRAGRANCE
Fresh and invigorating, the scent opens with aromatic notes of lime and absinthe. The heart contrasts lively black pepper with watery notes from an ozonic accord before drying down to warm, sensual cedarwood and amber.

THE INSPIRATION
Coach Blue is inspired by the freedom and optimism of an American road trip. Invigorating and aromatic, it evokes blue skies, open roads and cool breezes.
“Coach Blue is inspired by journeys that start and end in New York City. Fresh and full of energetic contrasts, it evokes the free-spirited attitude of Coach.” –Stuart Vevers, Coach Creative Director

THE NOTES
Top: Lime Oil, Absinthe, Grapefruit
Heart: Ozone Accord, Black Pepper, Cedar Leaf
Base: Cedarwood, Amber, Sandalwood

THE BOTTLE
Featuring a silver turn-lock spray cap and leather hangtag, the bottle celebrates Coach’s iconic codes. The Horse and Carriage—a symbol of Coach’s rich history of craftsmanship—is embossed onto the glass. The bottle’s deep blue hue and ombré effect reference the scent’s inspiration: a road trip about to begin.

THE PACKAGING
Subtly metallic and sophisticated, the packaging is embossed with the texture of rich Coach pebble leather. The iconic horse and carriage logo speaks to the legacy of Coach leathercraft.