COMMUNITY-FOCUSED CANDEREL SOCIAL CAMPAIGN

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By CAVI Brands in INCOBRANDS posted 09 January 2020

Canderel introduced Canderel 20 Sticks as a tool to reach consumers with a smaller more affordable sweetener pack. The brand supported the plan through a 3-month campaign of wholesale activations, in-clinic sampling, community engagement, doctor’s room branding and community radio interviews aimed at empowering and educating consumers around diabetes, dietary choices and overall health. The campaign is aimed at targeting consumers with a high potential of sugar-related illnesses through administering blood glucose test and educating patients on the risks of high sugar diets, while sampling Canderel in tea and coffee