GIRL OF NOW, THE NEW FRAGRANCE BY ELIE SAAB

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By CAVI Brands in Girl of Now, the new fragrance by Elie Saab posted 10 October 2017

Girl of Now


The fragrance for the young at heart, fashion lover, even more than that, a fashion maker, urban and loves to travel.
She follows trends and she also creates them with her own style. She shares, she comments on the web, she’s a true reference for her community. She is on every social network: instagram, facebook, snapchat. Her look is sophisticated & irreverent, easy glamour &  full of energy, unique & connected.
 
The Fragrance
Inspired by Lebanon, GIRL OF NOW is a multifacetted addictive almond, the line signature, facets of almond, pistachio and tonka bean.
Combined with ELIE SAAB olfactive signature : Orange Blossom & Patchouli! This is a Gourmand Floral fragrance
…a distinctive and addictive EAU DE PARFUM, mischievous, chic romantic and sensual.
 
The Fragrance Bottle is designed like a piece of jewelry, a beautiful and facetted glass weight, that plays with the light, so dear to MR SAAB, a reminder of mediterranean sunny days
Inspired by the precious clutch bag, from the Spring Summer Resort 2016 collection and the flower.
 
The Perfumers
Dominique Ropion
Creator of Flowerbomb (Viktor & Rolf), La vie est belle (Lancôme), Lady Million (Paco Rabanne).
“Orange blossom was an obvious choice for us – after all, it is the designer’s signature flower. But we wanted to give it a new dimension, modern and unprecedented, and invent an orange blossom that would be unique to Elie Saab. It was in this Couture spirit that we got the idea of embellishing it with almond notes to turn it into a unique ingredient.”
Dominique Ropion
 
Sophie Labbé 
Creator of Very Irresistible (Givenchy), Parisienne (YSL), Jasmin Noir (Bulgari).
“With Girl of Now, I wanted to capture the radiant, impertinent and modern femininity that is conveyed in ELIE SAAB’s creations. It was this image that gave me the idea of a duo between the luminous femininity of white flowers and the soft, new, delicious notes of almond… like an olfactory nod to the designer’s Lebanese origins.”

 

Girl of Now