OUR HISTORY


A Truly Phenomenal Brand Collection

CAVI Brands has experienced continued growth and is today a respected leader in the field of health, beauty and wellness. This growth comes from a deeply invested sense of stewardship, a predisposition to commercially driven investment, a high level of people commitment and a deep cultural promise to getting things done.

APRIL

The Trading Division of the NEW House of Busby launches the Edgars air care Private Collection range

2018

OCTOBER

The Prestige Cosmetics Group is awarded the licence to distribute Plastica dos Fios

SEPTEMBER

CAVI is awarded the license to distribute Diadora

MAY

CAVICO, the holding company of CAVI Brands, acquires House of Busby to form The NEW House of Busby. The Guess, Aldo, Call It Spring, Steve Madden, Karen Millen, Kipling, Fraser’s, Busby Leather Goods, Travelite and Let’s Specs brands are welcomed into the greater CAVI family

JANUARY

Incobrands awarded the licence to distribute House of Cheatham products in January

JANUARY

Incobrands initiates a joint venture with AMKA in the personal care arena

2017

NOVEMBER

Edgewell awards Incobrands the licence for Private Brands Group

NOVEMBER

Incobrands launches the Kelso Beauty range of products exclusively for Edcon

MARCH

The Prestige Cosmetics Group launches its African subsidiary: Prestige Cosmetics Africa (PCA)

2016

NOVEMBER

The Prestige Cosmetics Group awarded the license for Dolce & Gabbana for Sub Saharan Africa

AUGUST

Incobrands establishes its African Division

JUNE

CAVI campus is established in Parktown for all CAVI Brands’ subsidiaries and employees

FEBRUARY

The Prestige Cosmetics Group (PCG) awarded the licence for the distribution of Coach, Amouage and Zadig & Voltaire

2015

OCTOBER

Edgewell awards Incobrands the licence for Schick

SEPTEMBER

The Prestige Cosmetics Group is awarded the licence for OPI and Alaia

2014

JULY

CAVI Brands launches its CSI, CAVI Cares

JUNE

Dermalogica launches E-Commerce

MAY

Incobrands awarded the licence for Henkel

MAY

CAVI Brands initiates its first leadership summit

2013

AUGUST

Solal is sold

JUNE

Merisant awards Incobrands the licences for Canderel and Equal

MARCH

OmegaLabs launches Dermalex Repair, Predictor Fertility Range

2012

NOVEMBER

Chanel Espace Parfums concept store opens in Sandton (first in Africa).

AUGUST

OMEGA launches Wartner, Silence, Bergasol and Predictor

MAY

A joint venture was entered between OMEGA PHARMA and CAVI Brands

MARCH

CAVI CAREERS initiates its first leadership managment programme in conjunction with leading institutions

JANUARY

CAVI Brands initiates its first leadership management programme in conjunction with leading institutions

2011

SEPTEMBER

The Prestige Cosmetics Group launches Elie Saab

MARCH

Incolabs is awarded the licence to Douwe Egberts

JANUARY

Dermalogica launches FITE (Financial Independence through Entrepreneurship)

JANUARY

Dermalogica opens its first concept store in South Africa, Wembley Square, Cape Town

2010

SEPTEMBER

The Prestige Cosmetics Group is awarded the licences for Issey Miyake, La Prairie, Hermes, Van Cleef & Arpels, Narciso Rodriguez, Jean Paul Gaultier, Guerlain, Bulgari, Elemis, BPI, Shiseido & Burberry

APRIL

Awarded the license for Chanel

JANUARY

Acquisition of the Prestige Cosmetics Group

2009

NOVEMBER

Aquisition of the interests in SOLAL

SEPTEMBER

Dermalogica launches Clean Start brand in South Africa

2008

FEBRUARY

Awarded the License for Nesti Dante

2007

SEPTEMBER

Acquisition of the Dermal Institute of South Africa: Dermalogica in conjunction with management

2006

APRIL

Awarded the license for Sensai, Imedeen and Kanebo

JANUARY

Acquisition of the Innoxa business and merger with Permark international to create INCOBLABS

2005

APRIL

Acquisition of interest in Permark International and recruitment of executive management

APRIL

Acquisition of the brands Lip-Ice, Tropitone, Everysun, Karvol & Milton

FEBRUARY

Creation of CAVI Brands